Where memory meets thoughtful design.
Memory is a service for creating online memorial pages dedicated to deceased or fallen loved ones, allowing families to preserve memories through photos, videos, biographies, and personal stories
Each memorial page can be accompanied by a memorial QR code, which can be placed on a gravestone. When scanned, it opens the person’s digital memory page.
The idea behind the service is digital remembrance – a way to preserve a person’s life story forever and make it accessible to family members, future generations, and anyone who wishes to honor their memory.
The challenge was to refine a sensitive digital experience used during emotionally difficult moments.
Families needed a clearer, more intuitive way to create memorial pages and attach QR codes to honor their loved ones. The old interface lacked visual clarity and emotional warmth, making key steps harder than they should be.
Our task was to redesign the platform with empathy – improving navigation and usability while preserving the dignity and purpose of the service.
We delivered targeted improvements that elevated usability, trust, and conversions without rebuilding the platform. Our redesign focused on four main areas:
Wireframes served as the blueprint for Memory, helping us structure the memorial page experience before moving into visual design. They allowed us to test content hierarchy, refine the creation flow, and ensure that every step – from adding photos and stories to generating a QR code – felt clear and intuitive. Focusing on layout and usability first gave us a stable foundation for a calm, respectful, and user-friendly platform.
The UI design stage transformed Memory from functional wireframes into a calm, respectful, and emotionally supportive digital experience. Our goal was to translate the structure into a visual system that feels gentle, trustworthy, and easy to navigate, especially for users interacting with the platform during sensitive moments.
We carefully selected colours, typography, and spacing to create a sense of clarity and dignity, highlighting essential actions such as adding photos, writing biographies, and generating a QR code.
Every screen was crafted to guide users smoothly through the process of creating a memorial page while keeping the interface unobtrusive and empathetic. The result is a cohesive design that balances emotional resonance with usability, helping families preserve memories with comfort and confidence.
